Drive Better Performance
Embedded automotive consultancy that helps dealerships overcome stagnation through stronger leadership, smarter systems and measurable commercial growth.
34+
Years of automotive
industry experience
1,200+
Automotive professionals
developed
17
Territories successfully
supported
About
34 Years. Every Role.
Every level
Automotive Performance Group is built on more than three decades of automotive leadership.
Having progressed from the showroom floor through virtually every role within the dealership environment, I understand the challenges, pressures and opportunities that exist at every level of an automotive business.
Automotive Consultancy Services
Performance Starts from Within
Lead Management & Sales Performance
More enquiries don’t automatically create more sales.
We help dealerships build structured sales processes that provide complete visibility from first enquiry to vehicle handover…
VIP Events & Sales Activation
Our VIP automotive sales events combine strategic planning, hands-on coaching and live performance management to maximise every opportunity. Working alongside your team before, during and after every event…
Management Restructuring & Dealership Turnaround
High performance starts with clarity. When leadership lacks visibility, businesses lose momentum.
Our dealership turnaround consultancy identifies the root causes behind underperformance…
Automotive Leadership & Development Programmes
Better leaders build better businesses.
Every development programme is tailored to the unique needs of your organisation. Whether you need a focused intervention, executive coaching or…
Strong leadership. Smarter systems. Better decisions. A customer-obsessed culture that never stands still.
310%
Year on year Nissan sales growth during turnaround
Worst to Best
BMW Salisbury, from the manufacturer’s lowest ranked dealership to Dealer of the Year
Dealer of the Year
Mercedes Benz, achieved in year two
We Don’t Teach From a Textbook.
We’ve Run It.
The experience behind Automotive Performance Group comes from more than 34 years working inside automotive businesses, with direct responsibility for dealerships, people, performance, profitability and manufacturer relationships.
From turning around underperforming operations to leading businesses to Dealer of the Year, that experience shapes the practical, commercially focused approach we bring to every client today.
Proven results
Measured performance. Defined by results
10.5%
Market share achieved
AI Driven
Sales processes & operational performance
138%
Increase in vehicle sales
From launching automotive brands across 17 territories and achieving a 10.5% market share, to embedding AI driven sales processes and transforming operational performance, every engagement is measured against meaningful commercial outcomes…
Frequently
asked questions
What does an automotive consultant do?
An automotive consultant helps dealerships, dealer groups and distributor networks improve commercial performance through leadership development, operational improvement, sales process optimisation and strategic planning.
Can you help underperforming dealerships?
Yes. We identify the root causes behind underperformance before implementing practical strategies that improve profitability, customer experience and long-term business performance.
Do you work with dealer groups and distributors?
Absolutely. We support individual dealerships, multi-site dealer groups and international distributor networks across a wide range of automotive brands.
Do you offer automotive sales training?
Yes. We provide automotive sales training, leadership development, executive coaching and embedded performance programmes tailored to the needs of each business.
Ready to drive
Better performance?
Whether you're looking to improve sales performance, strengthen leadership, develop your people or transform an underperforming dealership, Automotive Performance Group provides the experience, expertise and practical support to help your business move forward with confidence.