About
34 Years. Every Role. Every level
Automotive Performance Group is built on more than three decades of automotive leadership and operational experience.
Having progressed from the showroom floor through senior management, Head of Business, Operations Director and Franchise Director roles, our experience comes from actually running automotive businesses, carrying P&L responsibility, leading teams, managing manufacturer relationships and transforming underperforming dealerships.
34+
Years of Automotive Industry Experience
97
Dealerships Supported
23
Automotive Brands
17
International Markets
1,200+
Professionals Developed
Our Guiding Philosophy
High Performance Is Never Accidental.
It is built through leadership, discipline and an unwavering commitment to the customer.
We believe successful dealerships operate with clarity and accountability. Leadership sets the direction, teams understand the mission and every decision contributes to a better customer experience.
Our role is to embed the behaviours, systems and standards that continue delivering performance long after our work is complete.
Experience Earned
By running the business.
The principles behind Automotive Performance Group were developed through decades of responsibility for real automotive businesses, teams and commercial results. From dealership management and P&L responsibility to major turnaround programmes and manufacturer relationships, that experience provides the operational foundation for the work we deliver today.
Renault & Mercedes Benz General Manager
Progressed into general management running Renault and subsequently Mercedes Benz, where the business achieved Dealer of the Year in year two.
The result came from getting the fundamentals right and applying them consistently: process discipline, customer experience, commercial focus, leadership and team accountability.
Hyundai, SEAT, BMW & MINI Head of Business | Marshalls PLC
Moved into Head of Business roles running Hyundai and SEAT before taking responsibility for BMW and MINI.
The BMW business in Salisbury was, by the manufacturer’s own ranking, the worst performing BMW dealership in the country. Six years later, it was Dealer of the Year.
That transformation required more than training. It meant rebuilding commercial performance, strengthening the operation, developing the team and creating a culture capable of moving from the worst to the best.
F G Barnes Group Operations Director
Brought into F G Barnes to help turn around a loss making, multi franchise automotive business.
The focus was on restoring the fundamentals: creating clear accountability, rebuilding the leadership structure, improving sales execution and putting commercial discipline back into the operation.
Volkswagen & Chinese Automotive Brands Head of Business & Franchise Director | Peter Cooper Group
Took full P&L accountability for the Volkswagen business, driving commercial performance, customer experience, and process execution across the operation.
Then took on wider franchise responsibility for three brand new automotive brands entering the UK market: Jaecoo, Omoda and Xpeng. None had an existing dealer network, customer base or brand recognition to build from, and building a marketing department from the ground up to support the launches, while resetting commercial performance and culture across the group, was some of the hardest work of the last decade.
Still advise Peter Cooper Group on those brands today. The Chinese brands are now outselling Volkswagen within a group that had been built around VW for 40 years, exactly the kind of ground up brand building experience that now shapes how Chinese OEM launches are approached across the Caribbean.
West Way Nissan Group Operations Director
Worked with West Way Nissan as part of another significant UK automotive turnaround.
The operation required stabilisation, stronger leadership and a reset of both commercial performance and manufacturer confidence.
During the turnaround period, Nissan sales increased 310% year on year.
International Experience
17 Markets.
Four Global Regions.
Automotive Performance Group has supported dealerships and automotive organisations across Asia, Europe, the Caribbean and South America, bringing international experience to businesses of every scale.
Embedded Consultancy
Working alongside your people, not simply advising from the sidelines.
Practical Experience
More than 34 years of automotive leadership.
Data Driven Decisions
Turning meaningful insight into action.
Sustainable Performance
Building capability that remains within the business.
How we work
Consultancy from inside the business.
We do not deliver generic consultancy from a distance.
We work alongside owners, leadership teams, managers and frontline colleagues to understand what is really happening, identify what is holding performance back and implement practical change.
Experience
From Running Dealerships to Transforming Them.
We understand the pressures our clients face because we’ve lived them: manufacturer targets, ageing stock, lead conversion, margin, customer experience, underperforming teams, management accountability, CRM discipline, new brand launches and the daily pressure to deliver a commercial result.
We work inside the business, identify what’s getting in the way of performance, develop the people and processes around it, and stay focused on the result.
Frequently
asked questions
What does an automotive consultant do?
An automotive consultant helps dealerships, dealer groups and distributor networks improve commercial performance through leadership development, operational improvement, sales process optimisation and strategic planning.
Can you help underperforming dealerships?
Yes. We identify the root causes behind underperformance before implementing practical strategies that improve profitability, customer experience and long-term business performance.
Do you work with dealer groups and distributors?
Absolutely. We support individual dealerships, multi-site dealer groups and international distributor networks across a wide range of automotive brands.
Do you offer automotive sales training?
Yes. We provide automotive sales training, leadership development, executive coaching and embedded performance programmes tailored to the needs of each business.
Ready to drive
Better performance?
Whether you're looking to improve sales performance, strengthen leadership, develop your people or transform an underperforming dealership, Automotive Performance Group provides the experience, expertise and practical support to help your business move forward with confidence.